The Case for Her
Advertising • Art Direction
The first step in breaking the stigma around menstruation is to address how we talk about it. We use Twitter to break the silence of how we communicate the word Period.
Year
2019
Credits
Copywriter: Amanda Wennberg
AD & Design: Johanna Granlund
Goals
Taboo and stigma surrounding periods are ingrained in our language. A lot of people are too ashamed to call it by its name, and the word taboo even comes from the Polynesian word Tapua which actually means menstrual blood. With this campaign, we use Twitter to break the silence; the biggest social platform for conversations and debates.
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