KIA Stinger
Art Direction • Design • Production
Every year automobile companies are coming out with new, shiny cars. In the year 2018, it was KIA’s turn to do something different from their previous models. A Sedan built neither for the slow, peaceful spirit, nor for the faint-hearted—the car of your childhood dreams.
Year
2021
Credits
Client: KIA
AD & Designer: Johanna Granlund
Copywriter: Amanda Wennberg
Goals
People have a certain perception of KIA. They believe they just make A-B cars — no emotion attached. But with the KIA Stinger, we’re comparing us to the more luxurious models. With the KIA Stinger, we are talking to people who are looking for a car that will make them feel youthful, but want to move away from the status quo.
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