AD & Designer: Johanna Granlund
Copywriter: Amanda Wennberg
People have a certain perception of KIA. They believe they just make A-B cars — no emotion attached. But with the KIA Stinger, we’re comparing us to the more luxurious models. With the KIA Stinger, we are talking to people who are looking for a car that will make them feel youthful, but want to move away from the status quo.