AD & Designer: Johanna Granlund
Copywriter: Amanda Wennberg
Awards: D&AD Gold Pencil
Adnams has a deep heritage and ongoing commitment to sustainability. It constantly innovates to create products that give back to the earth it borrows from. However ‘sustainability’ can be an ugly, overused word. It can mean greenwashing for the sake of it and compromising on taste. Which Adnams doesn’t. With that, alcohol is an industry that is not transparent with how exactly it's made and what's in it—or what was used in the process. Adnams wanted to start a conversation about the transparency of alcohol and its impact on the environment.