Premier Protein


Awards & Mentions
  • Winner of Oneclub Bootcamp
  • Spring Show Award 2018
  • Video commercials
  • Social campaign material
  • Online marketing communications
  • Radio spots

Making Tasteful Choices In Life


Premier Protein is thriving – the product is performing well, Sales teams are happy. However, the Premier Protein is lacking brand awareness with only 3% recognition and is subsequently misattributed. So we gave the brand a voice: Joe, a relatable coach dressed in 80’s activewear who’s prompting you to make tasteful choices in life, beyond swapping your liquid grass shake to something more delicate. By using Joe, we get people’s attention — communicating in a fun, inviting way that you don’t have to be a health freak to drink Premier Protein. It’s not hard to make a tasteful choice.

Video commercial 1

”Don’t Drink Grass”

Video commercial 2

”Bland Protein Shakes”

Extended campaign

Radio Spots