• Case For Her

Just Say Period

Taboo and stigma surrounding periods are ingrained in our language. A lot of people are too ashamed to call it by its name, and the word taboo even comes from the Polynesian word Tapua which actually means menstrual blood.

With this campaign, we use Twitter to break the silence; the biggest social platform for conversations and debates.

Case Study



Euphemisms and slang words for menstruation will be underlined and it’ll be suggested that you “just use the word period instead”. When someone uses the word taboo we’ll inform them about the words’ origin and the issue of period shaming.